Zippr is a location management startup, based in Hyderabad, India. Zippr has transformed how locations are referenced, shared and found by replacing the traditionally long address in India with an innovative 8-character digital address format. A variation of this format called DDN (Digital Door Number) is also being implemented by governments across major indian cities.
Through Zippr, they were already making sharing of addresses easier by creating Zippr codes for locations but the app lacked stickiness and a reason for people to return to the app. So we had an amazing technology, power to reach to millions through partnerships with brands like Dominos, Pizza Hut and even governments but it didn’t facilitate engaging everyday use cases for sharing location.
We had an open problem statement to find innovative use cases of Zippr’s technology and build a platform which engages users and solves various scenarios around location.
We applied the Google sprint methodology to answer some crucial business questions, to build the first prototype and gain insight into customer needs.
We had an exciting problem to solve and we put together a sprint team with a very dynamic mix of people with skills in UX, Tech, Product Strategy, Marketing and Maps. It was the perfect team for the job.
“Zippr is a smart location wallet to easily share/manage my favourite places for meetups and deliveries”
— a tweet encapsulating the product vision.
It was 5 days of high voltage action where we went right from understanding the company goals to prototyping and testing a product workflow. The use case that we decided to pursue for the sprint was to make Zippr the app to use for “planning a hangout”. It could be a house party with friends, a football match on a weekend or planning a movie/outing with friends.
Based on the insights from the sprint, we began the process of refining the prototypes to a well defined product covering all use cases and a polished visual style that would appeal the audience. So, the new definition of Zippr was the go to app for millenials to plan a hangout. They could share their real time locations, view all their friends in real time in a radar view and use the app as a wallet of all the locations they have visited.
For the purposes of design, we used one particular use case — Person 1 (Chaitanya) invites Person 2 (Rakesh) for a party at their house.
Zippr’s potential was explored through this use case and how its different features would come into play at different times of this encounter.
Easy Share & Saving of Locations: With Zippr, Rakesh has everything he needs to find Chaitanya’s residence. It was made ever more accurate through the use of added voice notes, images and last mile instructions. The idea of avoiding back and forth phone calls to pinpoint the address struck the audience as a great feature. Moreover, all the Zippr codes used by Rakesh are accessible to him from the homepage, a single click away.
New concept of chatting with the location: Even if the provided details prove insufficient, Rakesh can initiate a chat with Person 1 asking any questions he might have. Chaitanya can add any number of other people to this chat who are expected to arrive for the occasion. This would solve the problem of Chaitanya having to repeat the same message to umpteen other people saving everyone some valuable time.
Radar View of all the people travelling to the Zippr code: When Rakesh navigates through the app to a Zippr code, his location is made available to Chaitanya in real-time in the radar view. It gives Chaitanya a complete view of where his guests are and saves him the trouble of checking up on them individually.
The design dictated by this use case was then expanded to encompass the plethora of different possibilities of usage of the app. Zippr was fine-tuned to serve any use case which involved people travelling from one location to another, whether it was a team gathering for a game of football, a person delivering food or even an interview appointment.