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AI is making it easier for you to do things every day, it is providing us with new ways of looking at old problems. Amongst plethora of AI based applications one amazing application is Chatbot. Verloop is a Y Combinator startup that blends AI and live human interactions in a chat box. By bringing the power of AI to live chat, it helps businesses connect with their users more efficiently and reduces the effort for support agents by upto 75%.
Chatbots interact with more customers faster than humans will ever be able to.
The founder Gaurav approached us after product validation and getting some initial paying customers. It was ready to go global and needed the product to look rounded and competent as per international standards. One of our chief objectives with Verloop was simplifying information exchange between the chatbot and customers for improved interactions. Our first priority was to get the Verloop brand to show through the user’s interactions with the bot.
The logo was designed to reflect a modern yet approachable personality.
We went through several iterations on concepts for the logo, many of them revolving around the concept of infinity. But over time we realised that our approach was flawed. We dramatically altered our ideas to instead reflect something more abstract, the personality of the bot.
This approachable personality was achieved through a modified ellipsis. With the logo extended to an FAB, the ellipsis would give the impression of ‘eyes’ and even blink occasionally. This would also increase brand recall on the thousands of websites into which the widget would be embedded.
The design was fine-tuned keeping certain usability heuristics for the technology in mind.
Just as a website design can be judged based on certain usability heuristics, many of the same can be adapted for use in a bot. Below are instances where these criteria came into play.
It was a challenging task to work within the constraints of the current bot technology while adapting it to the user’s needs. Keeping certain usability principles as the scaffolding for building our design guaranteed that the user’s needs would be met.