Android, iOSPlatforms
Strategy, UI, UXDeliverables

Designing a gaming app is a completely different ball game (pardon the pun). Unlike designing experiences for apps or websites where the focus is to make it simple and no-brainer, game design needs a completely opposite approach where you need to pick and choose when to reveal information. The most straightforward approach is not necessarily the best game mechanic.

sportsie screen
sportsie screen
sportsie screen
sportsie screen
sportsie screen
sportsie screen
sportsie screen
sportsie screen

It all started with an Audit of the old app in order to find the pain points that needed to be tackled. These pain points could also be correlated with undesirable user behaviour within the game.

sportsie screen
  • It doesn’t have the cheerful personality a game needs to have and has a rather serious and corporate look and feel.
  • It has a very linear flow where a user needs to pick a category every time to play a quiz. A game needs to be interactive and facilitate discovery.
  • Home screen is too cluttered without any grouping of relevant items and hierarchy. It fails to provide a sense of direction to the user.
  • Icons are doing a bare minimum to represent the context and lack character of their own.

We spoke to three users of the app to get insights into the minds of our audience. These were diverse users right from someone who was new to the app to a betting pro who also happened to be the highest buyer of virtual money on the platform.

userRahul Lalwani
  • He's been playing for over 2 months
  • Has referred many friends to join
  • Never bought credits
userShubh Mehra
  • Played very actively during IPL
  • Made multiple in-app purchases
  • Used to do real-betting earlier
userParesh Machhi
  • Signed up on 3rd July.
  • Completed the tutorial - but never placed any bets.
  • Hasn't come back after 3rd July.

Wireframing a game requires a different hat than the one we wear while designing utility apps.

Defining the workflow for the project and wireframing the experience was tough. At every step, we had to stop ourselves from over simplifying the workflow as games need to have a sense of mystery and incremental revelation. This approach is counter to the standard UX norms of other apps. Standard navigation patterns will not work for Sportsie because the needs of the user are different from a conventional app like, say, Gmail.

In a game, the first impression is the most crucial one. In plain terms, no one would play an ugly game.

Many avenues were tried with the visual style. It needed to be fun, vibrant yet not draining, as cricket fans use the app throughout the day during a match. Motion and interaction design played crucial roles in tying the screens together to be part of a cohesive experience.

Of the various styles that were designed, we chose the right one through peer reviews and polling the users.

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