We don’t work for you,
we work with you.

This is digital product design for the 21st century. We tag team with clients at different stages of their business journey to create products that stand out of the crowd and experiences that make a difference.

Our values guide our process

We cover all the bases to create an experience that is worthwhile for the client and the user.
  • Business and user research
  • UX behavior audits
  • Brand and product definition
  • Content and marketing strategy
  • Prototyping and testing
  • Design sprints
  • Interface and visual design
  • Front-end engineering
The things we do

When your clients are leading consumer internet brands, fintech startups, AI based solutions, space entrepreneurs and social enterprises, there is no one-size-fits-all solution.

We work like an in-house design team to craft a solution that is right for you. Our team has the expertise to take your product through our specialised process comprised of business, design and technology. These three components come together to give you the edge in a highly competitive industry.

Product strategy

We understand your vision first and the specs later.

Your product is more than a pile of features. There’s a story in there and we know how to find it. In a series of design workshops and brainstorming sessions, we derive the design goals and the right product-market fit. As an outcome of this process, we gain insight into the minds of users, a glimpse into not what they want, but what they actually need. We deconstruct your competitors so you can give your customers what they can’t. On the other side of this tunnel is a robust product requirements document and a clear definition of the following.
  • Design objectives
  • User personas
  • Customer journey
  • Brand personality
  • Competitor analysis

User experience

Your product is what the user feels about it.

There is more to an interface than meets the eye. Underneath it is a complex network of reasoning and insights that guide each decision. Using state of the art investigative methods, we design interactions and workflows that simplify complex problems that ultimately make a user interface feel intuitive. We make interfaces and workflows simple enough to simply become a part of life. UX is the reason the user achieves the tasks they set out to do and have fun doing it!
  • Information Architecture
  • User stories
  • User journey mapping
  • UX copy
  • Micro-interactions
  • User tested wireframes

Interface design

Because beauty is on the inside. And the outside.

The lighting and decor in a restaurant influences the mood of a guest as much as the food; so it goes with interface design. The interfaces are crafted to evoke the right moods in people’s minds. And we don’t just make things pretty, we create what your product should be for your audience. The interface extends your brand, lends credibility and acts as an extended design system to make usability the keyword of the day. We go from moodboard, all the way to motion design, with each step building on the one that came before it.
  • Visual moodboard
  • Brand personality
  • UI of key screens
  • Style guide
  • Iconography and illustrations
  • Motion design

Front-end development

Realize your ideas with pixel-perfect precision.

Good Front-end Development is often the missing ingredient resulting in sub-par user experiences. With our trusty development team, we write high-end front-end code with every detail taken care. This collaborative environment that has been built over years of trial and error strives to make sure there isn’t any loss in translation between designers and developers. All of this so your product looks and behaves exactly the way we intended it.
  • Responsive and mobile-first
  • Browser tested
  • Tested on iPhone6 and major android devices
  • Shared Github repository

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