A design sprint is a step by step system that helps answer critical business questions through rapid prototyping and user testing.
At Parallel Labs, we design new products or improve existing ones by working closely with our clients using design sprints. With sprints, projects progress more in a week more than one would typically in months.
Building a quality product takes lot of labor and money. After months of hard work, a product hits the market and gets first hand feedback from users. Until then we have no clue if we are building the right product? Do users really need that feature we spent so much time on? Or is the positioning and value proposition really striking a chord with users?
This is where design sprints help. Before you invest months of time in building a product, invest a week and fast forward to the future and see customers actually using your product.
We have used Design Sprints to significantly improve conversions, redesign a product from scratch, craft an MVP for a new idea and even create a crowdfunding strategy. Our clients love Design Sprints because they replace guesswork and busy making with real, tangible progress.
The Design Sprint is what happens when you put together a bunch of smart people together in a room with clear calendars in an intense 4 day hackathon.
Define the challenges
Produce a mass of solutions
Curate and vote on best solutions
Define the prototype with a storyboard
Build the prototype
Set up the user tests
Test the prototype with real users
Use feedback from testing to create clear next steps
At the end of each Design Sprint, you get a high-fidelity clickable prototype, tested by real users. This is not a “wireframe”, it looks and feels like a real product.
But beyond the prototype, key benefits of doing a sprint are:
Design Sprints remove all the uncertainty from the design process and helps make better decisions. Once you have a clickable prototype and feedback from users, you can use it to improvise the prototype further and hit production.
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