Design Sprint

A design sprint is a step by step system that helps answer critical business questions through rapid prototyping and user testing.

At Parallel Labs, we design new products or improve existing ones by working closely with our clients using design sprints. With sprints, projects progress more in a week more than one would typically in months.

Why use a Design Sprint?

Building a quality product takes lot of labor and money. After months of hard work, a product hits the market and gets first hand feedback from users. Until then we have no clue if we are building the right product? Do users really need that feature we spent so much time on? Or is the positioning and value proposition really striking a chord with users?

This is where design sprints help. Before you invest months of time in building a product, invest a week and fast forward to the future and see customers actually using your product.

We have used Design Sprints to significantly improve conversions, redesign a product from scratch, craft an MVP for a new idea and even create a crowdfunding strategy. Our clients love Design Sprints because they replace guesswork and busy making with real, tangible progress.

What happens in a Design Sprint?

The Design Sprint is what happens when you put together a bunch of smart people together in a room with clear calendars in an intense 4 day hackathon.

Day 1
Client In-House

Define the challenges

Produce a mass of solutions

Day 2
Client In-House

Curate and vote on best solutions

Define the prototype with a storyboard

Day 3

Build the prototype

Set up the user tests

Day 4

Test the prototype with real users

Use feedback from testing to create clear next steps

On Day 1, we work in person with your team, to define the challenges and scope of the week.
Day 2 is about deciding what challenges to prototype.
Day 3 is about rapidly building the high fidelity prototype.
And finally on Day 4, we test it with real users.
What do you get out of a Design Sprint?

At the end of each Design Sprint, you get a high-fidelity clickable prototype, tested by real users. This is not a “wireframe”, it looks and feels like a real product.

But beyond the prototype, key benefits of doing a sprint are:

  1. Get an immediate result
  2. Validate product ideas fast without into code
  3. Boost your creativity and keep the good ideas
  4. Validation from real users
  5. Align and Channelise product team ideas
  6. Limit the risk level and be able to reorient your project if needed
  7. Maximize your return on investment

What after a Design Sprint?

Design Sprints remove all the uncertainty from the design process and helps make better decisions. Once you have a clickable prototype and feedback from users, you can use it to improvise the prototype further and hit production.

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