Being an on-demand app for home services, a seamless mobile experience was at the heart of the product strategy.
One of the key branding goals was to position Housejoy as a professional and high quality service and not just another marketplace for home services. Hence, we decided to give it a little sophisticated look and feel.

One of the key branding goals was to position Housejoy as a professional and high quality service and not just another marketplace for home services. Hence, we decided to give it a little sophisticated look and feel.

Booking a Plumber

Booking a plumber was a really simple workflow but we wanted to use the workflow to give users a sense of the cost by productising the service and also capture information that will help assigning the right technician. We made sure that they are prepared about the time and materials they need for the job.

Housejoy screen

Booking Beauty Service

Beauty was one of the complicated workflows as we wanted to let the users select multiple services, see details about each, select quantities etc. without complicating it and making it a shopping cart.

After multiple iterations and explorations, we came to this accordion based multi-select interaction which is fast and fun to use.

Housejoy screen

Feedback flow with skip logic

We wanted to make feedback collection smart and not a standard 5 star rating with a text box. Hence, we created a flow of skip logic based questions which change based on the answer by the user to capture really meaningful feedback.

Housejoy screen
Client image

It was a pleasure working with the team at Parallel Labs. They're creative, timely and understanding! They just kept delighting us with some great concepts & visual designs that made a difference to our overall product.

The best part? They extend their support understanding business needs even after the contract! We have been so impressed by the service offered by the Parallel Labs team. It's a pleasure to deal with them - nothing is ever too much hassle to sort out.

Thanks again to Robin and the Parallel Labs team for the tremendous support. Excellent service. Highly recommended!

Nirmal K, Consultant

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