In just 5 days, go from ideas and opportunities to a user validated prototype
A step-by-step process for answering critical business questions, creating new products or improving existing ones.
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Design Sprints were created by Jake Knapp while working with startups at Google Ventures. They're a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use. Since their conception in 2016, Design Sprints have been used by product leaders in companies like Uber, Slack, Google and Twitter to solve problems and build better products.
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One intense week
to a better product
Distraction-free environment
Uninterrupted focus time
Align towards a common goal
How does the week look like?
DAY 01
Align on the problems and set goals
Gather experts from different teams to understand the company, the product and the challenges faced. Based on these inputs, align the team and pick the right problem to solve during the Design Sprint.
DAY 02
Produce a lot of solutions
Guide the team through a series of structured brainstorming processes to bring out the best ideas from each team member, working alone but in tandem.
DAY 03
Synthesize the best solution
Build on each other’s ideas to create one solution, which combines the best ideas from everyone and solves the problem identified at the beginning of the Design Sprint.
DAY 04
Create a high-fidelity prototype
In just a day's time, create a realistic, clickable digital prototype of the team's solution.
DAY 05
Test the product with real users
Test the prototype with actual users, observe their interactions, collect feedback and generate insights on what’s working and isn't.
What do you get out of a Design Sprint?
Hi-fi prototype
A clickable prototype that looks and feels like a real product
User test results
Usability test results and recordings of actual users
Recommendations
from usability testing to improve the product
What happens after a Design Sprint?
Running an iteration sprint
Iterate and improve upon the ideas generated during the sprint to add details to the prototype.
Improving visual design
Improve the visual finesse of the prototype created during the sprint, and define a style guide.
Completing overall UX
Work on the user experience for the secondary screens and remaining scenarios across the product.
Why work with Parallel?
We have used Design Sprints to improve on-boarding for high growth products, help teams kick off a new product, reimagine products from the ground up and much more. Our clients love Design Sprints because they replace guesswork with real, tangible progress.
Sprints facilitated across domains
Years of experience inrunning design sprints
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